tonekeepContext comes first
A list of forbidden words cannot fully describe a brand’s voice or promises. We design reviews around the draft and its source context together.
ABOUT TONEKEEP
A brand’s voice.
A team’s shared craft.
We build software that takes brand standards off the page
and into the content a team creates every day.
WHY WE BUILD
Not more copy.
More consistency.
Agencies and marketing teams connect many brands, channels and writers. Explaining the same standards and checking every claim against the source takes repeated effort. We focus on making the reason for a review visible and keeping the decision with the people who know the brand.
OUR PRODUCT PRINCIPLES
People decide
An AI suggestion should not go straight to publication. We show reasons and alternatives so the reviewer can make an informed decision.
Progress is tested
We are developing real-draft review and approved-example reference from the current walkthrough. Available capabilities and future plans stay clearly separated.
FOCUSED FROM THE START
From a small content team
to a multi-brand workflow.
Our initial audience is marketing agencies and brand content teams. We are exploring subscriptions based on brand count and review volume, with a focus on consistent review before complex publishing automation.
FROM ON-BRAND TO READY-TO-SHARE
Bring the brand’s standards
into the next draft.
Explore the flow, from choosing a brand to completing a review.